Unlock
business
potential
your growth co-pilot
I'm Matt Weiss, founder of SoulPurpose Advisory, a partnership-oriented growth consultancy that helps ambitious CEOs and Founders sell their expertise to the right clients at the highest margin.
I believe that in today's crowded marketplace, a well-articulated claim of expertise and a pro-level business development plan is essential for success. Without them, you risk competing broadly against dozens—if not hundreds—of rivals, diluting your value and weakening your edge. Businesses that understand this truth not only thrive but win more consistently and achieve their growth goals with efficiency and joy.
With over three decades of experience as a Chief Marketing Officer (CMO), Chief Revenue Officer (CRO), Chief Growth Officer (CGO), Global President, and Managing Director, at some of the most successful agencies in the business, I know what it takes to build a sustainable growth engine.
questions My Expertise Answers…
Why do we always come in 2nd place in our pitches?
Momentum has slowed. how do we ignite inbound to get more leads?
I hate attending events. how do I make the most of them, and which ones are truly worth the investment?
How do I use AI to supercharge operations, workflows and my growth team?
Is my offering competitive and compelling versus my competition?
How do I improve my RFI and RFP conversion rate?
Who can evaluate and coach my pitch team without alienating or discouraging them?
Should i invest in a growth team and if so how do i structure it?
Does a co-pilot exist to help me on all things growth related?
A DIFFERENT
KIND OF
PARTNERSHIP
Bespoke modules that tackle the biggest barriers to agency growth—customized to your needs.
CLARIFY
Your Positioning
Build or sharpen your Expert POV so your value is clear, compelling, and cuts through buyer indifference to land the right opportunities.
CONVERT
More Leads
A relationship selling system designed to elevate your pitch EQ—turning leads into wins through strategic reviews, real-time feedback, and buyer-centered storytelling.
ATTRACT
The Right Clients
Identify the right outbound partners to scale client acquisition with precision—target better, automate smarter, and reach the clients who matter most.
WIN
Your Pitch
Hands-on pitch coaching and strategic guidance to unlock your team’s full potential—built to win the pitches that matter most, with clarity, confidence, and consistency.
DESIGN
Your Growth Team
Structure your growth team or hire the right growth lead with a tailored, strategic approach—aligned to your goals, pace, and investment strategy.
Train
A Smarter Growth Team
Custom workshops to level up your team’s new business game—covering relationship selling, high-impact presentations, expert outreach, LinkedIn strategy, and content that converts.
Why soulpurpose?
Growth has always been my thing — helping companies find clarity, sharpen strategy, and turn momentum into results. But it took me a while to realize that this was my purpose.
I didn’t set out to work in new business. But once I got pulled into the pitch world at McCann, something clicked. The hustle, the competition, the pressure to win — I felt at home. It pushed me to think faster, lead smarter, and find strategic angles that others missed. And I loved it.
I went on to hold senior growth and leadership roles at some of the industry's top creative and digital agencies — running offices, leading teams, and driving transformation across brand, experience, and product. I pitched a lot. Won a lot. Lost just enough to stay sharp. Through it all, strategy was always my anchor. Helping others pitch, sell, and grow with precision is where I do my best work.
In 2024, I stepped away from agency life and launched SoulPurpose. The name is personal. It’s about leading with heart, humility, and hustle. That’s how I work. That’s who I work with.
If you care about doing meaningful work, competing to win, and growing the right way — we’ll probably get along. Let’s talk.
Results matter.
Measurable.
accountable.
outcome-oriented.
tied to your goals.
Every post is open-source intelligence. ideas, tools, and insights you can use to sharpen your edge and grow smarter.
Let’s tailor a growth plan together.
A Customized Approach
Every engagement starts by listening—to your goals, your challenges, and the levers that matter most to your growth. From there, I build a tailored plan that fits your context. No boilerplate. No fluff.
The result is a focused, outcome-driven strategy that sharpens your positioning, strengthens your pipeline, improves conversion, and builds lasting momentum.
It’s not about everything you could do. It’s about what you should do to grow now—and build what’s next.